Factors Influencing Tourists to Visit the Jatiluwih World Cultural Heritage Tourism Attraction
DOI:
https://doi.org/10.55927/wakatobi.v4i2.92Keywords:
Subak, World Cultural Heritage, Push and Pull Factors, Tourist Motivation, JatiluwihAbstract
Jatiluwih’s designation as a UNESCO World Heritage Site has increased its international visibility and tourism appeal through the recognition of the Subak irrigation system. However, Subak’s sustainability is challenged by tourism pressure, land-use change, and livelihood shifts. This study explores tourist motivations to visit Jatiluwih, emphasizing the role of its World Heritage status. Using a quantitative approach and push-pull motivation theory, data from 110 respondents (domestic and international) were analyzed through Exploratory Factor Analysis. Results show that push factors include Exploration and Relaxation and Prestige and Social Recognition, while pull factors involve Destination Appeal, Environmental Comfort, Cultural Immersion, and Occasional Incentives. These findings support strategies for sustainable tourism and Subak preservation.
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