Community-Based and Sustainable Development Strategy for Toyomarto Tourism Village, Malang Regency
DOI:
https://doi.org/10.55927/wakatobi.v4i2.84Keywords:
Toyomarto Tourism Village, Development Strategy, Meta-SWOTAbstract
Toyomarto Tourism Village, a developing tourism destination with untapped potential, requires the right strategy to optimize its assets. This study aims to analyze internal and external factors and identify suitable strategies for community-based and sustainable development. The VRIO framework (Valuable, Rare, Inimitable, Organized) is used to assess internal factors, while external factors are analyzed using the PESTEL framework (Political, Economic, Social, Technological, Environmental, Legal). A mixed-method approach involving interviews and questionnaires was applied. The Meta-SWOT analysis indicates that the SO (Strength-Opportunity) strategy is most appropriate, utilizing existing strengths to capitalize on opportunities. Strategies include collaborating with the government and academia to promote the Grama Tirta tradition and partnering with plantation and livestock sectors to develop agrotourism.
References
A.J Muljadi dan Andri Warman. 2014. Kepariwisataan dan Perjalanan, Depok: Rajagrafindo Persada
Agung Widhi Kurniawan, Zarah Puspitaningtyas. 2016. Metode Penelitian Kuantitatif. Yogyakarta: Pandiva Buku
Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17 No. 1, pp. 19-120.
Barreto, Mario. 2015. Strategi Pengembangan Objek Wisata Air Panas Di Desa Marobo, Kabupaten Bobonaro, Timor Leste. E-Jurnal Ekonomi dan Bisnis Universitas Udayana 4.11 (2015) : 773-796
Giampiccoli, A., & Mtapuri, O. (2020). Community-based tourism in the Global South: Critical perspectives. Routledge. https://doi.org/10.4324/9780429278720
Gössling, S., & Hall, C. M. (2021). Tourism and sustainability: Development, globalisation and new tourism in the third world (5th ed.). Routledge
Hadiwijoyo, Suryo Sakti. 2012. Perencanaan Pariwisata Perdesaan Berbasis Masyarakat. Yogyakarta: Graha Ilmu.
Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2024). Anugerah Desa Wisata Indonesia (ADWI) 2024: Daftar 300 besar desa wisata terbaik. https://jadesta.kemenparekraf.go.id
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Kurniawan, T., & Puspitaningtyas, Z. (2016). Metodologi penelitian bisnis. UMM Press.
Mebri, Fredrick Hendrick. 2022. Strategi Pengembangan Pariwisata Dalam Meningkatkan Pendapatan Asli Daerah (Pad) Di Kota Jayapura Provinsi Papua. Jurnal Ilmiah Wahana Bhakti Praja
Ministry of Tourism and Creative Economy of the Republic of Indonesia. (2024). Anugerah Desa Wisata Indonesia (ADWI) 2024 – Top 300 Tourism Villages. https://jadesta.kemenparekraf.go.id
Muallisin, Isnaini. 2007. Model Pengembangan Pariwisata Berbasis Masyarakat di Kota Yogyakarta. Jurnal Penelitian Bappeda Kota Yogyakarta Edisi No.2, Desember 2007
Ministry of Communication and Information Technology. (2023). Annual report on digital literacy and community development. Jakarta: Kominfo Press.
Manyara, G., & Jones, E. (2021). Community-based tourism enterprises and sustainable development in developing countries. Journal of Sustainable Tourism, 29(3), 407–426.
Mualissin, I. (2007). Pemberdayaan masyarakat dalam pengembangan pariwisata berbasis komunitas. Unpublished thesis, Universitas Gadjah Mada.
Noor, Juliansyah, 2016. Metodelogi Penelitian. Jakarta : Kencana Prenada Media. Group. Panjika 2000. Alfabeta.
Nugroho, W., & Sugiarti, R. (2018). Analisis Potensi Wisata Kampung Sayur Organik Ngemplak Sutan Mojosongo Berdasarkan Komponen Pariwisata 6A. Jurnal Pariwisata Dan Budaya, 35–40
Octaviany, V. (2016). Pengaruh Kualitas Produk Pariwisata Terhadap Keputusan Berkunjung Di Bale Seni Barli-Kota Baru Parahyangan. Tourism Scientific Journal, 1(2), 184.
Pearce, John II, Richard B.Robinson, J. (2018). Manajemen Strategi (S. Empat (ed.)).
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review.
Rangkuti, F. (2017). Analisis SWOT teknik membedah kasus bisnis. PT Gramedia Pustaka Utama.
Sinulingga, R. (2021). Manajemen strategi pariwisata: Analisis SWOT dan PESTEL dalam pengembangan destinasi. Andi Publisher.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
Sari, N. R., Rahayu, P., & Rini, E. F. (2021). Potensi Dan Masalah Desa Wisata Batik: Studi Kasus Desa Girilayu, Kabupaten Karanganyar. Desa-Kota, 3(1), 77.
Scheyvens, R., & Biddulph, R. (2018). Inclusive tourism development. Tourism Geographies, 20(4), 589–609.
Silvya, M., Rahman, M. B., & Rahman, Y. (2021). KESESUAIAN PENAWARAN DAN PERMINTAAN PARIWISATA (Studi Kasus: Muncak Teropong Laut, Kabupaten Pesawaran). Jurnal Institut Teknologi Sumatera, 16
Sugiama, A. G. (2011). Ecotourism: Pengembangan Pariwisata Berbasis Konservasi Alam. Bandung: Guardaya Intimata.
Salazar, N. B. (2012). Community-based cultural tourism: Issues, threats and opportunities. Journal of Sustainable Tourism, 20(1), 9–22.
Sugiyono. 2010. Metode Penelitian Kuantitatif Kualitatif & RND. Bandung: Alfabeta.
Suwena &Widyatmaja. (2017). Pengetahuan Dasar Ilmu Pariwisata. Denpasar: Pustaka Larasan.
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009
United Nations World Tourism Organization (UNWTO). (2022). Sustainable tourism: A strategy for development. https://www.unwto.org/sustainable-development
Wahab, Salah. 1989. Manajemen Kepariwisataan. Jakarta : Pradnya paramita
Wildani Pasaribu, Asmara. 2024. Analisis Swot Sebagai Strategi Pengembangan Desa Wisata Meat Kabupaten Toba Sumatera Utara. Universitas Dharmawangsa. Volume 18, Nomor 1: 313-327
