The Influence of Meeting Room Facilities on Meeting Package Purchase Decisions at Pullman Bali Legian Beach
DOI:
https://doi.org/10.55927/wakatobi.v4i1.65Keywords:
Meeting Room Facilities, Purchase Decisions, Meeting Packages, MICE, HotelAbstract
Motivation of the study: The landscape of the MICE industry, in such cut-throat competition, has made meeting facilities quality and their completeness a matter of concern for the decision of purchasing. The study aims to analyze the effect of meeting room facilities on purchasing decisions for meeting packages at Pullman Bali Legian Beach. A quantitative approach was taken by adopting a survey method where questionnaires were administered to 85 respondents from meeting industry companies. The data was analyzed using simple linear regression to determine the relationship between meeting room facilities as an independent variable and purchasing decisions as a dependent variable. The results of the study show that meeting room facilities have a positive and significant effect on the decision to purchase meeting packages. Facility dimensions such as spatial planning, lighting, furnishings, and supporting elements have an important role in improving customer comfort and experience.
References
Amelisa, L., Yonaldi, S., & Mayasari, H. (2023). Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Gula Tebu (Studi Kasus Kaoperasi Serba Usaha Kabupaten Solok). Jurnal Manajemen Dan Kewirausahaan, 7(3), 1–13.
Anugrah, P., & Suyoto, T. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan First Media di Pondok Aren Tangerang Selatan. Jurnal Kewarganegaraan, 6(1), 1–17.
Arifin, S., Anisa, N. A., & Utomo, P. (2023). Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan Ahass Daya Motor Surabaya. Journal on Education, 5(3), 9629–9636.
Arifiyani, N., Hikmat Maulana, L., & Samsuri. (2022). The Effect Of Service Quality, Facilities And Location On The Decision To Stay At Graha Dinar Hotel Bogor. Karimah Tauhid, 1(4), 531–542.
Arikunto, S. (2010). Prosedur Penelitian: Suatu Pendekatan Praktik. In Rineka Cipta (Revisi).
Chen, X., Hao, Y., Duan, Y., Zhang, Q., & Hu, X. (2022). Gender and culture differences in consumers’ travel behavior during the COVID-19 pandemic. Sustainability, 15(2), 1186. https://doi.org/https://doi.org/10.3390/su15021186
Duarte, P., Estevao, C., Campom-Cerro, A. M., Costa, C., & A, C. (2023). Reassessment of the influence of socio-demographic variables on hotel choice during pandemic. Journal of Tourism, Sustainability and Well-being, 11(1), 1–12. https://doi.org/https://doi.org/10.34623/R58P-0T46
Erratna B, C. E., & Tjahjaningsih, E. (2022). Efek Moderasi WOM Pada Pengaruh Fasilitas Dan Lokasi Terhadap Proses Pengambilan Keputusan. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 15(1), 68–77. https://doi.org/https://doi.org/10.51903/e-bisnis.v15i1.619
Fahlevi, G. M. (2012). PENGARUH PROGRAM DIRECT MARKETING TERHADAP KEPUTUSAN MENGGUNAKAN MEETING PACKAGE DI GOLDEN FLOWER HOTEL BANDUNG : Survei pada Tamu Bisnis Golden Flower Hotel Bandung. Universitas Pendidikan Indonesia.
Guan, J., Wang, W., Guo, Z., Chan, J. H., & Qi, X. (2021). Customer Experience and Brand Loyalty in The Full-Service Hotel Sector: The Role of Brand Affect. International Journal of Contemporary Hospitality Management, 33(4), 1347–1369. https://doi.org/https://doi.org/10.1108/IJCHM-10-2020-1177
Harefa, R. E. N. (2024). Pengaruh Promosi, Fasilitas, dan Lokasi terhadap Keputusan Bekunjung pada Event Jalan Sehat 1000 Langkah di Kota Gunungsitoli Tahun 2023. Jurnal Pendidikan Tambusai, 8, 6290–6309.
Hendria, R. (2013). Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Grand Hotel Lembang (Survei pada Tamu Bisnis di Grand Hotel Lembang). Universitas Pendidikan Indonesia.
Husein, U. (2011). Metode Penelitian Untuk Skripsi dan Tesis Bisnis. In PT Raja Grafindo Persada (11 ed.).
Kim, J. J., Han, H., & Lee, M. J. (2023). The Psychology of Vacationers’ Hotel Brand Choice in a Post-Pandemic World. Journal of Vacation Marketing, 29(2), 206–221.
Kotler, P. A. (2016). Marketing Managemen (15 ed.). Pearson Education,Inc.
Lestari, S. P., Sutrisna, A., & Mafazi, M. (2020). Lokasi Usaha Dan Fasilitas Pelayanan Sebagai Determinan Keputusan Pembelian. Akutansi Bisnis & Manajemen (ABM), 27(2). https://doi.org/https://doi.org/10.35606/jabm.v27i2.687
Makanyeza, C., Svotwa, T. D., & Jaiyeoba, O. (2021). The Effect of Consumer Rights Awareness on Attitude and Purchase Intention in The Hotel Industry: Moderating Role of Demographic characteristics. Cogent Business & Management, 8(1). https://doi.org/https://doi.org/10.1080/23311975.2021.1898301
Marlius, D. (2017). Keputusan Pembelian Berdasarkan Faktor Psikologis Dan Bauran Pemasaran Pada Pt. Intercom Mobilindo Padang. Jurnal Pundi, 1(1), 165–182.
Memah, D., Tumbel, A., & Rate, P. Van. (105M). Analisis Srategi Promosi, Harga, Lokasi, dan Fasilitas Terhadap Keputasan Pembelian Rumah di Citraland Manado. Emba, Jurnal EMB, 1.
Novita, A. S. (2023). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Umrah Di Era New Normal Pada PT. Rinov Mandiri Wisata ( Altrama Tour ), Kota Tangerang Selatan. Universitas Islam Negeri Syarif Hidayatullah.
Setianingsih, W. E., & Nursaidah. (2023). How Does Hotel Service Innovation Affect Experiential Value and Consumer Decisions to Stay in Hotels? Jurnal Manajemen Bisnis, 14(1), 162–178. https://doi.org/https://doi.org/10.18196/mb.v14i1.16601
Ugwuanyi, C. C., Ehimen, S., & Uduji, J. I. (2021). Hotel Guests’ Experience, Satisfaction and Revisit Intentions: An Emerging Market Perspective. African Journal of Hospitality, Tourism and Leisure, 10(2), 406–424. https://doi.org/https://doi.org/10.46222/ajhtl.19770720-108
Ungusari, E. (2015). Hubungan Fasilitas Meeting Room Dengan Keputusan Pembelian Jasa Banquet Oleh Konsumen Di Hotel Grand Inna Muara Padang. Nhk, 151, 10–17.
Werdiasih, R. D., Karnowati, N. B., & Yoana, Y. (2022). Analisis Pengaruh Persepsi Harga, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Inovasi Daerah, 1(1), 48–57.
