The Popularity Level of Coffee Beverages at Kafeina Coffee in Denpasar

Authors

Muhammad Najmi Ilham Politeknik Pariwisata Bali
Putu Mira Astuti Pranadewi Politeknik Pariwisata Bali
I Nyoman Gede Agus Jaya Saputra Politeknik Pariwisata Bali
I Gusti Agung Febrianto Politeknik Pariwisata Bali

DOI:

https://doi.org/10.55927/wakatobi.v4i1.122

Keywords:

Popularity Level, Coffee Beverages, Menu Engineering

Abstract

This research was conducted to evaluate the popularity levels of coffee beverages at Kafeina Coffee, prompted by the underperformance of a specific menu item in meeting its sales targets. The study aimed to analyze sales performance using quantitative descriptive methods and Menu Engineering techniques. Results showed a significant sales gap, with Schweppes Espresso achieving the highest sales (Rp. 2,440,000) and Es Kopi Tarik the lowest (Rp. 432,000). The analysis focused on both popularity and contribution margins to classify menu items and inform strategic decisions. Findings categorized three beverages as Stars, ten as Plowhorses, one as a Puzzle, and three as Dogs. These insights are intended to guide menu adjustments that enhance operational effectiveness and revenue performance.

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