Consumer Perceptions of Arak Kelapa in Telaga Tawang Village, Sidemen District, Karangasem Regency

Authors

I Gede Krisna Arya Maha Gangga Politeknik Pariwisata Bali
Ni Kadek Eni Juniari Politeknik Pariwisata Bali
Setyowati Ayu Widuri Politeknik Pariwisata Bali
I Gusti Agung Febrianto Politeknik Pariwisata Bali

DOI:

https://doi.org/10.55927/wakatobi.v4i1.121

Keywords:

Consumer Assessment, Coconut, Arak

Abstract

Coconut arak is a traditional Balinese alcoholic beverage made from distilled coconut sap. This study was conducted in Telaga Tawang Village, Sidemen District, Karangasem Regency, to evaluate consumer assessments of coconut arak. A total of 50 consumers who had consumed the product were surveyed using five indicators: taste, aroma, color, aftertaste, and alcohol content, measured on a 1–5 Likert scale. Results showed the highest rating for color (4.30), followed by alcohol content (4.18), aftertaste (4.10), aroma (3.48), and taste (3.44). The overall average score was 3.90, indicating positive consumer perception. The findings suggest coconut arak is well received and may serve as a foundation for improving product quality and developing innovations to meet market demands.

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