Motivation and Satisfaction of International Tourists Engaging in Voluntourism in Bali
DOI:
https://doi.org/10.55927/wakatobi.v4i2.88Keywords:
Volunteer Motivation, Tourist Satisfaction, Voluntourism, BaliAbstract
The growth of tourism has led to the emergence of alternative travel forms, such as voluntourism, which combines volunteer work with leisure travel and is increasingly popular in Bali. This study aims to identify the motivations and satisfaction levels of international tourists engaged in voluntourism programs. Using a quantitative approach and Exploratory Factor Analysis (EFA) on 100 respondents, eight key motivational factors were identified: Explorative Contribution, Social Connection, Personal Values, Altruistic Responsibility, Self-Fulfillment, Explorative Socializing, Morality, and Inspired Giving. Productive activities were the strongest motivator. Tourist satisfaction reached 64%, categorized as “satisfied,” mainly influenced by warm social interactions and meaningful teaching experiences. However, supporting facilities and program implementation still require improvement to enhance voluntourism quality in Bali.
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