Analysis of Domestic Tourist Satisfaction Index Towards the Quality of Jakarta Destinations
DOI:
https://doi.org/10.55927/wakatobi.v4i2.86Keywords:
Tourist Satisfaction, Destination Quality, CSI, JakartaAbstract
This study analyzes domestic tourists' satisfaction with the quality of tourist destinations in Jakarta. This study involved 354 respondents, using a quantitative research method with data obtained through a survey which was then analyzed by the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of the study showed that the level of satisfaction was in the "satisfied" category, especially for local transportation attributes, community friendliness, and accommodation facilities. However, attributes such as beach cleanliness, natural scenery, and cultural attractions still do not meet expectations. Therefore, improvements need to be made to the emotional and aesthetic aspects. Recommendations are intended for the government and industry players to develop Jakarta into a comfortable, characterful, and memorable destination.
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