The Influence of Perceived Risk, Destination Attractiveness, and Travel Motivation on Foreign Tourists' Visiting Intention in Bintan Regency
DOI:
https://doi.org/10.55927/wakatobi.v4i2.76Keywords:
Destination Attractiveness, Travel Motivation, Visiting Intention, Perceived Risk, Emerging DestinationsAbstract
This study examines the influence of destination attractiveness and travel motivation on foreign tourists' visiting intentions to Bintan Regency, with perceived risk as a moderating variable. Despite Bintan's natural beauty, cultural heritage, and recurring international events, it faces fluctuating tourist arrivals, low hotel occupancy, and short length of stay. A quantitative approach with SEM-PLS (SmartPLS 3.0) was conducted on 200 international tourists who had never visited Bintan but had prior knowledge of the destination. Results show destination attractiveness and travel motivation significantly influence visiting intention. The moderating effect of perceived risk on the association between destination appeal and tourists’ intention to visit is statistically evident, but does not moderate the relationship between travel motivation and visiting intention. These findings enrich push-pull motivation theory in emerging destinations and provide practical guidance for Bintan’s tourism strategies.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749- 5978(91)90020-T
Bauer, R. A. (1960). Consumer Behaviour as Risk Taking. Dynamic Marketing for a Changing World. Proceedings of the 43rd National Conference of the American Marketing Association, Chicago.
Caber, M., González-Rodríguez, M. R., Albayrak, T., & Simonetti, B. (2020). Does perceived risk really matter in travel behaviour? Journal of Vacation Marketing, 26(3), 334–353. https://doi.org/10.1177/1356766720927762
Carvalho, M. A. M. (2022). Factors affecting future travel intentions: awareness, image, past visitation and risk perception. International Journal of Tourism Cities, 8(3), 761–778.
https://doi.org/10.1108/IJTC-11-2021- 0219/FULL/XML
Charag, A. H., Fazili, A. I., & Bashir, I. (2020). Applying the theory of planned behavior to explore the tourists’ destination choice intention. Conference Proceedings of Management & IT, 4(3), 18–38.
Chaudhary, M., & Islam, N. U. (2020). Chaudhary, M., & Islam, N. U. (2020). Influence of destination attractiveness on tourist satisfaction and future travel intentions: A study of Kashmir valley. Journal of Tourism, 21(1), 13– 28.
Chi, N. T. K., & Phuong, V. H. (2022). Studying tourist intention on city tourism: the role of travel motivation. International Journal of Tourism Cities, 8(2), 497–
512. https://doi.org/10.1108/IJTC-03-2021-0042/FULL/XML
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408–424. https://doi.org/10.1016/0160-7383(79)90004-5
Dey, B., Mathew, J., & Chee-Hua, C. (2020). Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness. International Journal of Culture, Tourism, and Hospitality Research, 14(4), 639–66.
https://doi.org/10.1108/IJCTHR-08-2019-0138
Dunn Ross, E. L., & Iso-Ahola, S. E. (1991). Sightseeing tourists’ motivation and satisfaction. Annals of Tourism Research, 18(2).
https://doi.org/10.1016/0160-7383(91)90006-W
Falahuddin, A. F., Tergu, C. T., Brollo, R., & Nanda, R. O. (2020). Post COVID-19 pandemic international travel: Does risk perception and stress-level affect future travel intention? Jurnal Ilmu Sosial Dan Ilmu Politik, 24(1), 1–14. https://doi.org/10.22146/JSP.56252
Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems, 117(3), 442–458.
https://doi.org/10.1108/IMDS-04-2016-0130
Herawati, A. R., Widowati, N., & Astuti, R. S. (2023). Inovasi Pelayanan Publik Dalam Pengembangan Pariwisata di Kabupaten Bintan. Jurnal Good Governance, 80–91. https://doi.org/10.32834/GG.V19I1.586
Jacoby, J., & Kaplan, L. B. (1972). The Components of Perceived Risk. Sv, January 1972.
Jarumaneerat, T. (2022). Segmenting International Tourists Based on the Integration of Travel Risk Perceptions and Past Travel Experience. Journal of Quality Assurance in Hospitality and Tourism, 23(2), 508–538.
https://doi.org/10.1080/1528008X.2021.1891596
Manchanda, M., & Deb, M. (2022). Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic. Current Issuesin Tourism, 25(11), 1748–1766. https://doi.org/10.1080/13683500.2021.1978953
Maslow, A. H. (1943). A theory of human motivation. Psychological Review,
50(4). https://doi.org/10.1037/h0054346
Ouariti, O. Z., & Jebrane, E. M. (2020). The impact of transport infrastructure on tourism destination attractiveness: A case study of Marrakesh City, Morocco. African Journal of Hospitality, Tourism and Leisure, 9(2), 1–18.
Plog, S. C. (1974). Why Destination Areas Rise and Fall in Popularity. Cornell
Hotel and Restaurant Administration Quarterly, 14 (4). https://doi.org/10.1177/001088047401400409
Pranindyasari, C., Siswomihardjo, S. W., Armielia, A. A., Nusantara, M., Mada, G., & Nusantara, U. M. (2023). Analisa Persepsi Risiko terhadap Niat Wisata dan Persyaratan Tes Covid-19 di Indonesia. 6(2), 451–460.
Su, L., Lian, Q., & Huang, Y. (2020). How do tourists’ attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation. Tourism Management, 77(June 2019), 103970. https://doi.org/10.1016/j.tourman.2019.103970
Yacob, S., Johannes, J., & Qomariyah, N. (2019). Visiting intention: A perspective of destination attractiveness and image in Indonesia rural tourism. Sriwijaya International Journal of Dynamic Economics and Business,
3(2), 122–133.
Yangzhou Hu, & Ritchie, J. R. B. (1993). Measuring Destination Attractiveness: A Contextual Approach. Journal of Travel Research, 32(2), 25–34. https://doi.org/10.1177/004728759303200204
